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Back when banks had money HSBC illustrated the covers of their Market analysis reports. Here’s a selection of the hundreds of covers produced for HSBC’s Investment Banking division.









BIG SAVINGS


The choice to illustrate individual covers rather than buy stock imagery saved
HSBC London over £50,000.00 per year.















AND BETTER LOOKING


Each cover was better tailored to the respective
analysts report and needed to work within the
HSBC brand framework.










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